Established in 2004 to dramatically reduce the cost model of utilising video-based retrospective research and real-time monitoring methodologies, i4analysis is now the leading independent specialist provider of video observation, verification, and coding services to professionals across a range of industries and around the world. We have established a proven and highly cost-effective operations model based on a global partner network of video data collection specialists and our own ISO 9000:2001 certified offshore-based team of video analysts.
We enable our clients to unlock the power of video technology as a highly effective research data collection tool without the subsequent burden of high video analysis labour costs, unavailable analysis resource, and lengthy analysis reporting lead-times. For many of our new clients, our large team of analysts, low charge-out rates, and fast-turnaround times simply make bespoke video-based research projects a viable methodology option as opposed to a ‘nice to have - but lack the resource / budget / lead-time’. |
 |
We have conducted over 400 projects varying in size from 10 hours of analysis to over 5000 hours and all of our current clients enjoy many if not all of the following benefits from working with us:
- Access to a flexible resource buffer of 2500 video analysis man-hours each week with no usage commitment.
- A significant combined direct and indirect cost saving of approximately 50%.
- A vastly improved project turnaround time.
- A huge saving in management time taken up with recruiting, training, and reducing the pool of temporary employees for seasonal peaks and large projects.
- An independent verification service to ‘groundtruth’ or ‘benchmark’ data from machine-based counting or image recognition systems.
- A major competitive advantage when submitting proposals by virtue of a heavily reduced cost-base for video analysis services.
|
